SMB + Social Media Project

Through the University of Wisconsin Oshkosh, I’m working on a research project in Spring 2013 about small- to mid-sized businesses (SMBs) and their uses of social media for marketing. Part of this effort has involved discussions with local chambers of commerce in the Fox Valley, which are working to improve resources for SMB use of social media.

If you are involved in marketing at an SMB – whether you use social media or not – we would love to get your insights via this 20-minute survey. All responses are anonymous, confidential and, when joined together, can provide insights to the broader SMB community.

You may take the online study here:

Students in my New & Emerging Media classes are joining in the study. These N&EM students are learning how to blog and strategically communicate using new media platforms – you can see their insights at our Twitter hash tag #uwonewmedia.

Watch for our research findings, which will be available here for the public.

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